What’s the True Cost of Cheap Goods and Textiles?

The Modern Dane
5 min readAug 19, 2022

By outsourcing production and labor to developing countries, we have enjoyed decades of inexpensive clothing and textiles — but it’s come at a high economic and environmental cost. Which begs the question — how cheap are cheap goods, really?

In late 2020, the De Aanzet grocery store in Amsterdam launched a fascinating social experiment: listing each item’s “true” price alongside its retail price. The difference represented the hidden costs of food — carbon emissions, worker underpayment, and the use of resources such as water and land. The prices were calculated by True Price, a Dutch nonprofit organization.

Although we can’t access a think tank to calculate the exact dollar amount of everything we purchase, it’s worth thinking about the hidden costs behind clothes and textiles — and how much they’re truly worth.

Women's Clothing of Different Colors on Hangers in Department Store Black Friday

The Environmental Cost of Cheap Textiles

Textiles have never been cheaper or easier to buy and as a result, their perceived value is lower than ever. We wear only 20% of our clothes on a regular basis; on average, we wear a garment only seven times before discarding it. Of our discarded clothes, only a small fraction end up in charity shops or are sent to developing countries — the rest end up in landfill. The cost of expanding landfill sites and paying workers to maintain them eventually ends up with the taxpayer.

The fashion industry is a direct contributor to global warming. It’s responsible for 10% of global carbon emissions — more than international flights and maritime shipping combined! We’re already seeing the devastating effects of global warming playing out across the U.S. — effects that have a direct impact on how your taxes are spent. We need public money to support our firefighters as they tackle the latest deadly blaze, to build flood defenses as coastal cities battle rising tides, to rebuild roads and schools after a hurricane.

Our Scandinavian design bedding is made from European flax: a natural carbon sink that removes CO2 from the atmosphere. And with every order, we pay to offset the carbon emissions from shipping.

Cheap Goods Make Us Poorer

Textile and fashion companies drive down the price of their goods by outsourcing labor to developing nations such as China, India, and Vietnam. This has caused the loss of “blue-collar” factory jobs back home, leading to long-term wage suppression that negates any savings we might have made in store. In 2017 alone, 14,200 jobs were lost across the US textile and apparel industries — “Made in the USA” just can’t compete with short-term savings.

Workers in the textile factory

How Do You Price Human Rights Violations?

And what of the workers in developing countries? In order to keep up with our fast-fashion addiction, many companies source cheap cotton from Xinjiang province in China, which now produces 20% of the world’s cotton. In 2020, an independent report revealed that over half a million people from ethnic minority groups have been coerced into picking cotton in Xinjiang, as part of a “labor transfer program” that overwhelmingly targeted Uighur and other Muslim minorities. Despite government sanctions and a spate of company statements disavowing its use, widespread garment testing in fall 2021 revealed that 16% of cotton garments on sale in the US still contained traces of Xinjiang cotton.

This is just one example of appalling human rights abuses that have taken place in the name of consumerism — and for every Xinjiang and Rana Plaza, there are thousands more violations that go unreported and ignored. No think tank will put a price on this, so it’s up to us to consider the value of these lives — and how much that cheap cotton shirt is really worth.

Our organic linen duvet covers carry GOTS certification, which means that they are produced under strict ethical and environmental regulations. It’s worth looking for this certification on all textile products you buy.

Global Organic Textile Standard (GOTS) logo

How to Consume More Responsibly

Sometimes it seems that there’s little we can do as individuals but by buying less and buying better, we can “vote with our wallets” and force companies to change.

  1. Be alert. Keep your eyes open for consumer tricks. Companies will pressure you into buying a product by making it seem scarce, using bright sale signs and threatening slogans such as “once it’s gone, it’s gone.” But in truth, there are more garments being produced than ever — so don’t fall for it!
  2. Rent, don’t buy. Companies like Rent the Runway allow you to rent your clothes — and then return them when you want something new. You can even take out a subscription service, so you’ll get a brand-new designer closet every month at minimal cost to you and the environment.
  3. Buy once, buy well, and mend. Buy high-quality, sustainably-made textiles that last. Look for OEKO-TEX certification and durable materials such as linen. If your garment does get damaged, don’t throw it away — take it to be fixed, or fix it yourself!
Woman in a bed with The Modern Dane organic European linen bedding

Our Nordic-style duvet covers carry OEKO-TEX certification, which means they’ve been finished to the highest standard. And we only use certified organic European linen of the highest quality in our products, so they are made to last.

How will you be consuming more responsibly? Have you already made changes to how you shop? Let us know on Instagram, Pinterest, Facebook, or Twitter!

Originally published in The Modern Dane

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The Modern Dane

The Modern Dane produces organic European linen bedding with motives inspired by Nordic nature and values rooted in the Scandinavian design tradition.